Alcohol advertising should be removed from streets, parks and public transport, according to a new report from Alcohol Focus Scotland. The document also wants to see a phasing out of alcohol sponsorship in sports, music and cultural events.
Advertising restrictions also need to be introduced on social media, in print and on television, says Promoting good health from childhood: reducing the impact of alcohol marketing on children in Scotland, with advertising restricted between 6 am and 11 pm on TV and limited to 18-certificate films in the cinema.
The measures are necessary to reduce the ‘unacceptably high’ levels of marketing that children and young people are exposed to, it states. ‘Children are very familiar with, and influenced by, alcohol brands and advertising campaigns, despite codes of practice which are supposed to protect them,’ says the organisation.